Marketing beyond 2022
- How to succeed as a B2B CMO

Is the CMO redundant? We think not - but the rules of the game are changing. Whether you’ve been newly appointed, or are a long-term veteran, join us as we discuss some key considerations and share practical tips (based on our own experiences and learnings) for you as a CMO.

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What to expect?
Enjoy a fika on us! Join us at our office in central Stockholm for this in-person seminar where we'll discuss all things future marketing.

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Topics include:

• Marketing's changing responsibilities - from brand to CRM to product development
• How to handle ever-changing customer behaviour, technology trends and GDPR
• How to organize your department - what roles should be added?
• Supporting systems that are nice-to-have vs. need-to-have