Marketing beyond 2022
- How to succeed as a B2B CMO

Occurs on multiple dates
August 19, 2022 - 08.30 - 09.30
Gamla Brogatan 32, Stockholm

Is the CMO redundant? We think not - but the rules of the game are changing. Whether you’ve been newly appointed, or are a long-term veteran, join us as we discuss some key considerations and share practical tips (based on our own experiences and learnings) for you as a CMO.

What to expect?
Enjoy a fika on us! Join us at our office in central Stockholm for this in-person seminar where we'll discuss all things future marketing.

Topics include:

  • Marketing's changing responsibilities - from brand to CRM to product development
  • How to handle ever-changing customer behaviour, technology trends and GDPR
  • How to organize your department - what roles should be added?
  • Supporting systems that are nice-to-have vs. need-to-have

Speakers

Jonas Ander

Chairman | Senior Advisor

Jonas has more than 20 years of experience working in the marketing ecosystem, as an entrepreneur, CEO and CMO.

Mathias Jonsson

CEO | Marketo Certified Solutions Architect

As CEO and co-founder, Mathias has more than 15 years of experience driving innovative solutions in digital marketing.