Bridging the gap between brand and CRM

Exelement is a marketing transformation consultancy that helps companies:

Achieve true internal marketing and sales alignment

Implement automations and measure business performance

Create conversion focused customer experiences in an ever-changing environment

How can we help?

We’re a group of technologists who are marketing and sales alignment specialists at our core - meaning not only do we understand marketing automation, but all the technical integrations, processes, and human pieces of the puzzle that make alignment work as it should. This is how we do it:

Drive better sales opportunities

The customer buying journey has changed forever — prospects carry out research well before a salesperson even reaches them. We help you operate smarter by aligning your marketing and sales, mapping customer journeys and leveraging insights to know when and how to guide your prospects to becoming customers.

Lead Management

Boost your business opportunities

With the increasing number of touchpoints that make up B2B customer journeys, knowing how to optimize your strategy becomes more challenging. We help you identify which activities directly lead to sales, and how to maximize each touchpoint for better returns and lower customer acquisition costs.

Revenue Operations

Increase your customer lifetime value

Loyalty, word-of-mouth brand awareness, and customer evangelism is worth more in marketing currency than all other activities combined. But the only way to get there is through exceptional customer experiences. We help you strategize and implement the best ways to secure those lasting customer relationships.

Customer Experience

Managed integration platform as a service (iPaaS)

Integrate, exchange, migrate and replicate data between your platforms in no time.

With our fully managed integration platform as a service, we can help you get your integration up and running fast, securely, and accurately. We manage the whole process from A-Z, your integration runs in our cloud, and you don't need to host or manage any code or integration apps.

Let’s discover your potential - Our process

We can bring your lead-to-revenue process into the 21st century. Together, we'll analyze the customer journey and determine if your internal processes, systems, people and data are working together to meet your customers' needs and reach your full potential.

Through our tried and tested analysis, we’ll help you undersand:

How you can influence customers to buy

How you can offer a better customer experience

How to align your internal processes with customers’ needs

How you can better use data to build trust and create personalized interactions

explain

We'll design a pragmatic roadmap

Inflexible, long-term strategies no longer work. Instead, we’ll create a pragmatic roadmap to reshape your revenue process and align marketing and sales. We’ll help you quickly move in the right direction with clear direction and insight— and create a future-proof infrastructure that’s supported by the right processes, and adaptable to customer demands.

execute

We'll bring your roadmap to life

CRM and marketing automation platforms are the backbones of any successful organization—and this is where we thrive.

We are experts in many industry leading marketing and sales technologies available, including Marketo, Salesforce, HubSpot, and Pardot. Our system-agnostic approach guarantees you will get the best-of-breed solution fit for your organization.

Achieve true internal marketing and sales alignment

CRM

Data and Integrations

excellerate

You'll get the help you need

You need constant iterations of strategy and technology. Exelement guides you through the marketing and sales transformation journey and works in close contact with your teams and selected partners.

Account-based marketing

Lead management