Blog

APIs and Integration: How to Supercharge Your B2B Tech Stack for Sales Success

As sales and marketing teams continue to rely on a multitude of tools and platforms to manage their day-to-day activities, ensuring seamless connectivity between these systems can significantly improve efficiency, collaboration, and overall performance. So what role do APIs (Application Programming Interfaces) play in making it all come together? Read on for a brief introduction on APIs, how they are crucial for integrating your tech stack and how to begin implementing API integrations to reap the benefits!

Enhancing Account Engagement Forms with Conditional Completion Actions

In the evolving landscape of digital marketing and customer engagement, businesses are constantly seeking innovative personalised ways to connect with their customers. If you use Account Engagement (formerly Pardot) for marketing automation, there is one function that has gained significant traction to achieve this - conditional completion actions. By employing this powerful functionality, companies can enhance their customer interactions and drive more meaningful and adaptive conversions. In this blog post, we will explore the concept of conditional completion actions and discuss their potential impact on account engagement.

The traditional sales funnel vs. the Flywheel Approach

Explore the flywheel approach in transforming your B2B sales and marketing strategies. This engaging blog post explores the shift from traditional funnel models to the customer-centric flywheel method, highlighting its advantages and practical tips for implementation using CRM systems and marketing automation tools for increased efficiency, customer retention, and long-lasting success in the ever-evolving world of B2B sales and marketing!

Automating the B2B Sales Funnel: How System Integration Can Streamline Your Sales Process and Improve ROI

Explore how system integration can radically transform and enhance your sales funnel. In this post, we discuss the importance of system integration in streamlining the sales process and how it can drastically improve ROI. From leveraging digital tools to synchronising your CRM and marketing efforts, we'll guide you through the stages of the B2B sales funnel and how automation can help. Whether you're a seasoned sales professional or a beginner in B2B sales, this post will provide you with valuable insights and strategies to take your sales process to the next level.

The Future of B2B Marketing: Hyper-Personalisation through CRM and Marketing Automation

As customer expectations continue to evolve, marketers are constantly searching for innovative ways to deliver highly targeted, relevant, and engaging experiences. One such approach that's transforming the future of B2B marketing is hyper-personalisation, achieved through the seamless integration of CRM and marketing automation systems. Hyper-personalisation has become a crucial differentiator for businesses striving to stand out and forge meaningful connections with their target audience. Let's take a deep-dive into the world of CRM and marketing automation integration and how businesses can unlock the full potential of hyper-personalisation to foster stronger customer relationships and driving business growth.

Leveraging the Power of CRM, Marketing Automation and ERP System Integration: A Focus on HubSpot

As a business operating in an increasingly data-driven landscape, considering the integration of your HubSpot and ERP systems could be a transformative step towards enhanced operational efficiency and customer satisfaction. By leveraging the power of consolidated data, you can make more informed, strategic decisions that drive your business forward in today's competitive market. Explore the transformative benefits of integrating your HubSpot CRM with your ERP system; from streamlining business processes to enhancing customer experience, we describe the value of CRM & ERP integration and provide a step-by-step strategy for successful implementation.

The Integration Matrix: Comparing Native integrations, iPaaS, and Fully Managed iPaaS Solutions for Your Business Needs

In today's rapidly evolving IT landscape, achieving seamless integration has become an increasingly intricate task. The rise of mobile apps, IoT devices, hybrid cloud infrastructures, and on-premise applications demands that all components work cohesively to maintain operational efficiency. As a result, even the most skilled IT professionals may be challenged by the complexities of modern integration and many businesses seek assistance in building and managing integrations. There are several options available, each with its own unique benefits and considerations, depending on your specific systems and goals. In this article, we'll explore the differences between Native Integrations, Integration-Platform-As-A-Service (iPaaS), and fully managed iPaaS to help you determine which option is the best fit for your organisation.

Automate Customer Communications with Scheduled Path in Salesforce Flow

Communicating with customers throughout their purchasing journey is essential for building strong, long-lasting relationships. However, it's not just about the initial sale; following up after purchase can be just as important. Effective follow-up communication can help you build stronger customer relationships and increase repeat business. By keeping the lines of communication open and showing that you care about their experience, you can foster customer loyalty and turn satisfied customers into brand advocates. It can also provide valuable feedback that you can use to improve your products/services and refine your overall customer experience.

Level up your Marketo instance with Dynamic Chat

Chat tools are playing an increasingly popular role in CX when it comes to support services and customer engagement. Marketo users can now leverage the new Dynamic Chat feature at no additional cost, making it a “no-brainer” to start exploring. Here are a few ways Dynamic Chat can help you “level up” your Marketo instance.