Blog

Unlocking the Power of Customer Data: CDPs, AI and Tech Stack Integration

Setting Up Marketo Dynamic Chat: A Quick Start Guide

Looking to boost website engagement and capture more leads? Discover how Marketo Dynamic Chat can transform your customer interactions with real-time, personalised conversations. Our step-by-step guide shows you how to easily set up chatbots, sync with your Marketo instance, and optimise performance for better conversions.

What Is iPaaS and Why Your Business Might Need It

Struggling with disconnected systems and inefficiencies in your business? Integration Platform as a Service (iPaaS) solutions can revolutionise your operations by seamlessly connecting applications, automating workflows, and ensuring real-time data synchronisation across critical business systems. In this post, we delve into the challenges of managing multiple systems, the transformative benefits of iPaaS, and real-world success stories from our clients. Learn how our fully managed iPaaS services can simplify your integrations, boost productivity, and drive your digital transformation forward.

Common Braze Problems and How to Solve Them

This blog post explores common challenges businesses encounter when using Braze (as experienced by a Braze consultant). Key pain points include data integration issues, such as incorrect data mapping and inadequate planning, and data management problems. It also highlights the complexities of mastering Braze’s Liquid language for personalisation. Learn about solutions including developing a detailed integration plan, regular data audits, real-time syncing, and investing time in learning Liquid. The post emphasises the importance of viewing Braze as more than a marketing tool, advocating for comprehensive training and cross-department collaboration. By addressing these challenges, businesses can fully leverage Braze’s capabilities and improve customer engagement.

How Duplicate Records Hurt Marketing and Sales

Duplicate records in your marketing automation platform can wreak havoc on your campaigns and sales processes. They often stem from CRM systems and can lead to poor customer experiences, inaccurate data, and increased costs. Learn effective strategies to prevent and manage duplicates for improved data quality and customer experience.

Salesforce Health Check: Prep Your Instance For Sales Success

When Salesforce works well, your team can work smarter, not harder, saving time and boosting productivity. One of its many strengths is how flexible it can be, allowing you to tailor it to mirror current processes, and continuously adapt it to align with the ever-shifting requirements of the business. But with every new field and feature, every new rollout comes an inevitable accumulation of clutter - unused fields, outdated processes, and complex configurations that may no longer serve business goals. ‍Learn some best practices to routinely check to keep your instance in shape.

Boost Employee Experience with Salesforce Path

Customer experience is the bedrock upon which brands are built, nurtured, and grown. But in our quest to deliver unparalleled customer service, we often overlook another essential group: our employees. The ones who keep the engine running, answer the calls, close the deals, and solve the problems. Their experience within the organisation and with the tools they use every day, Salesforce included, is just as vital. So let's explore: How can we make Salesforce easier to use and more engaging for your team?

Boost B2B Sales with API-Driven Tech Integration

As sales and marketing teams continue to rely on a multitude of tools and platforms to manage their day-to-day activities, ensuring seamless connectivity between these systems can significantly improve efficiency, collaboration, and overall performance. So what role do APIs (Application Programming Interfaces) play in making it all come together? Read on for a brief introduction on APIs, how they are crucial for integrating your tech stack and how to begin implementing API integrations to reap the benefits!

Personalize Forms in Account Engagement

In the evolving landscape of digital marketing and customer engagement, businesses are constantly seeking innovative personalised ways to connect with their customers. If you use Account Engagement (formerly Pardot) for marketing automation, there is one function that has gained significant traction to achieve this - conditional completion actions. By employing this powerful functionality, companies can enhance their customer interactions and drive more meaningful and adaptive conversions. In this blog post, we will explore the concept of conditional completion actions and discuss their potential impact on account engagement.