Elise Gedda

Nyckelinsikter vid byte av CRM

Planerar du att byta CRM? Då är det här värt två minuter av din tid.

Förvandla marknad och sälj till en intäktsmotor

Har din organisation problem med föråldrade system, avdelningar som jobbar i silos och ineffektiva processer som hindrar marknadsföring och sälj från att leverera? Du är inte ensam och problemet går att lösa.

Vanliga Braze-utmaningar och hur du löser dem

Detta inlägg går igenom vanliga utmaningar med Braze, från dataintegration och hantering till personalisering och samarbete mellan team. Med praktiska lösningar, konkreta exempel och lärdomar från en Braze-konsult får du insikter som hjälper dig att få ut mer av plattformen och skapa starkare kundengagemang.

Salesforce Health Check: Prep Your Instance For Sales Success

When Salesforce works well, your team can work smarter, not harder, saving time and boosting productivity. One of its many strengths is how flexible it can be, allowing you to tailor it to mirror current processes, and continuously adapt it to align with the ever-shifting requirements of the business. But with every new field and feature, every new rollout comes an inevitable accumulation of clutter - unused fields, outdated processes, and complex configurations that may no longer serve business goals. ‍Learn some best practices to routinely check to keep your instance in shape.

Modern B2B Buying Starts with Customer Experience

It’s no secret that B2B buying behavior and the customer journey have undergone significant change in the digital era. From first touchpoint to sale won, buying has become increasingly more complex and difficult to predict. This is just one reason why many companies are shifting from traditional lead gen business models to a deeper focus on customer retention and loyalty.

HubSpot will retire API keys - how to prepare for the upcoming changes

From November 30, 2022, HubSpot will retire API keys to increase security and give their customers more control and flexibility over their data & privacy. This means that on that date, all integrations deployed using this method will stop working. To prevent important, business critical integrations from breaking, HubSpot CRM users should consider alternative methods to integrate platforms such as a managed integration platform as a service solution (iPaaS).

Qualify Leads with Sales and Marketing

Knowing how and when to qualify your leads has an impact on all of your marketing and sales efforts. It should function as a well-oiled machine, making sure your sales cycle is healthy and fully operational. When it comes to improving the lead qualification process, it starts with aligning your sales and marketing teams. Here are 3 ways to do just that.