Traditionally, financial institutions have been slow to adopt the latest marketing technologies. However, the industry has grown, differentiation among offerings has diminished, customer expectations have evolved—and competition has intensified. In order to adapt to these growing demands and gain a competitive advantage, FinServ companies can look to these 3 steps to deliver a better CX to their customers.
With marketing automation, you can accomplish a lot: Manage prospects by connecting leads and accounts on every channel, align your sales and marketing teams with integrated sales applications, and understand, prove, and optimize your marketing efforts with measurement and attribution tools. Read 'The Marketing Value of Marketing Automation' from our partner Adobe to learn about the capabilities that can help you improve the efficacy of your efforts and share your stellar results with leaders.
Manufacturing businesses in today’s market are experiencing incredible pressure from both outside competition and changing buyer demands. If you’re feeling stuck on how to get started, download our quick guide, How to Stay Competitive: Why Manufacturing Businesses Need Digital Innovation, and discover next steps for setting you on the path to success.
Manufacturers are being faced with the age of Industry 4.0 and the need to digitize in order to grow. Download the e-book now to discover the five growth factors that can determine the future success of manufacturing businesses.