Insights

The Marketing Value of Marketing Automation

With marketing automation, you can accomplish a lot: Manage prospects by connecting leads and accounts on every channel, align your sales and marketing teams with integrated sales applications, and understand, prove, and optimize your marketing efforts with measurement and attribution tools. Read 'The Marketing Value of Marketing Automation' from our partner Adobe to learn about the capabilities that can help you improve the efficacy of your efforts and share your stellar results with leaders.

E-Book: Five digital growth factors for manufacturers

Manufacturers are being faced with the age of Industry 4.0 and the need to digitize in order to grow. Download the e-book now to discover the five growth factors that can determine the future success of manufacturing businesses.

E-book: Proving Marketing's Impact on Revenue

This eBook explains why marketing attribution is critical to your team’s reputation as a revenue driver and provides tactics and strategies for improving it, no matter where you’re starting