Data-driven marketing is rapidly shaping the way businesses interact with customers, offering unprecedented insights and accuracy. This calls for a new way of thinking about audience engagement and data collection. In this eBook, you will learn how to define and successfully establish a first-party data strategy and step-by-step to derive better insights from data.
Integration platforms as a service (iPaaS) are becoming more business critical, especially as companies expand their MarTech & platform stack. Many organizations struggle with integrating (and maintaining) reliable data between systems, resulting in siloed information, inaccurate data sources and long maintenance backlogs. In this case study, learn how a managed iPaaS solution, Exelement SyncCloud was used to solve a common scenario for our clients – integrating one marketing automation platform (Marketo) with multiple CRM systems.
Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes and team skills in place to make the technology work. When building new automation processes, having the right content in place, understanding the questions to ask and and the must-have skills your team members should possess are the keys to success - here's what to consider.
Implementing a Marketing automation solution can help you transform the way you connect with leads and customers - but only when you have the strategies, processes and skills in place to make the technology work towards achieving your goals. In this e-book we explore 6 of the most common pitfalls when implementing Marketing automation and how to proactively avoid them to achieve a successful implementation and set your organization up for long-term success.
Traditionally, financial institutions have been slow to adopt the latest marketing technologies. However, the industry has grown, differentiation among offerings has diminished, customer expectations have evolved—and competition has intensified. In order to adapt to these growing demands and gain a competitive advantage, FinServ companies can look to these 3 steps to deliver a better CX to their customers.
With marketing automation, you can accomplish a lot: Manage prospects by connecting leads and accounts on every channel, align your sales and marketing teams with integrated sales applications, and understand, prove, and optimize your marketing efforts with measurement and attribution tools. Read 'The Marketing Value of Marketing Automation' from our partner Adobe to learn about the capabilities that can help you improve the efficacy of your efforts and share your stellar results with leaders.
Manufacturing businesses in today’s market are experiencing incredible pressure from both outside competition and changing buyer demands. If you’re feeling stuck on how to get started, download our quick guide, How to Stay Competitive: Why Manufacturing Businesses Need Digital Innovation, and discover next steps for setting you on the path to success.
Manufacturers are being faced with the age of Industry 4.0 and the need to digitize in order to grow. Download the e-book now to discover the five growth factors that can determine the future success of manufacturing businesses.
Some of our clients