In this blog post, we’ll explore why migrating from referrer-based tracking to leveraging Marketo Program IDs to ensure scalable submission tracking is a safer and a more seamless way to go. This is written for a technical setup with Adobe Experience Manager (AEM) and Marketo.
Sep 15, 2025
We are halfway through the year. Adobe’s Digital Trends 2025 set bold expectations for AI, data, and customer experience. What actually happened, and what should leaders do next?
Sep 10, 2025
Dubbletter i din marketing automation-plattform kan ställa till problem för dina kampanjer och säljprocesser. De kommer ofta från CRM-system och kan leda till dåliga kundupplevelser, felaktig data och ökade kostnader. Lär dig effektiva strategier för att förebygga och hantera dubbletter för att förbättra datakvalitet och kundupplevelse.
Aug 25, 2025
June 14, 2024
When it comes to marketing and sales, one of the most important developments in strategy in the last decade is the understanding that all leads are not created equal. The rise of more personalized marketing messages, micro-targeting, more specific audience segmentation and SMART content means we face the greater challenge of getting it all right, with more pieces of the puzzle needing to fit seamlessly together.
Aug 12, 2025
September 1, 2020
Establishing efficient marketing processes may take up-front time investments, but they will help teams to be more productive in the long run, and encourage better customer relationships. Smoother processes are just one benefit, but in time, tracking performance becomes easier, which in turn allows companies to more quickly adjust and make changes, rather than spending resources on a project just to find out something isn't working.
Jun 26, 2025
October 29, 2020
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