In times like COVID-19 when many companies face financial downturn, marketing needs be able to prove value and attribute spend to total revenue - a challenge many B2B companies often struggle with because cost attribution can be complex and so can knowing where to start. In this webinar we will talk about how B2B companies can leverage Marketing Automation and performance-backed data to prove the value of their marketing investment.
We know by now that the term “sales funnel” is outdated: today’s buyers do not take a straight and narrow path to making purchases, and real customer journeys are increasingly individual. Many prospects just aren't ready to buy right away, meaning dozens of touchpoints may be required to make a sale - and the truth is, not all leads are created equal. How can organisations better identify true opportunities, service the right leads, increase conversions, and create their most efficient marketing process ever? Through marketing automation.