Account Based Marketing

Learn how to target and engage your ideal customers with account based marketing strategies

What is Account Based Marketing?

Account Based Marketing (ABM) is a marketing strategy that focuses on identifying and targeting specific accounts that are most likely to buy your products or services. Instead of casting a wide net and hoping to attract some qualified leads, ABM allows you to tailor your marketing messages and campaigns to the needs and preferences of each account.

Why Use Account Based Marketing?

ABM can help you grow your business by:

  1. Increasing your return on investment (ROI) by spending less on unqualified leads and more on high-value accounts
  2. Improving your customer relationships by delivering personalized and relevant content and offers
  3. Enhancing your brand awareness and reputation by positioning yourself as a trusted partner and expert in your industry
  4. Reducing your sales cycle and increasing your conversion rates by aligning your marketing and sales teams around the same goals and metrics

How to Implement Account Based Marketing?

ABM requires a strategic and collaborative approach that involves four main steps:

  1. Identify your ideal accounts based on criteria such as industry, size, location, revenue, and pain points
  2. Research your accounts and map out the key decision makers and influencers within each organization
  3. Create personalized and engaging content and campaigns that address the specific challenges and goals of each account
  4. Measure and optimize your results by tracking and analyzing key performance indicators (KPIs) such as account engagement, pipeline growth, and revenue generation
Ready to Start Your ABM Journey?

Exelement has the right skillset to help you:

  1. Define your ABM objectives and strategy
  2. Select the best tools and platforms for ABM
  3. Design and execute effective ABM campaigns
  4. Optimize and scale your ABM efforts

Don't miss this opportunity to take your marketing to the next level. Fill out the form below.

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Whether you're a startup or an established enterprise, we have the expertise to elevate your brand and drive meaningful connections.

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Companies We've Helped With Strategy

Infront Finance creates a seamless lead management process and boosts sales and marketing efficiency with Marketo and CRM integration
This case study explores the implementation of Marketo, a leading marketing automation platform, and a bi-directional integration across three systems, Marketo, Freshsales CRM and Salesloft using Exelement SyncCloud.

What our clients are saying.

“Our experience with Exelement has been very positive. We have partnered with them for years on issues related to Marketo and Salesforce. In addition to living up to "Bridging the gap between brand & CRM", they offer expertise and professionalism in Marketing Automation.
I recommend Exelement to anyone who needs help with Marketo and Salesforce.”
Nikola Djurickovic
Marketing Automation Specialist, Dun & Bradstreet
“Exelement always have great solutions and quick help when it comes to  HubSpot sales processes and automation!
The service is on top!”
Nathalie Lundberg
Inside Sales Representative, Aspia
“Exelement has provided Marketo support for my team for several years now, from day to day campaign rollout to program buildout to brand work, and I've found them to be consistently knowledgeable and responsive, as well as delivering on requests in a timely manner. They are also good at adding value, often suggesting different ways of doing things which we may not have considered. Fully recommended.”
Andrew Rackstraw
Senior Global Marketing Automation Manager, Snow Software
“Exelement have been a constant support for the work we have done across Pardot + Salesforce. They not only helped upskill our team but also gave us guidance on setting up a solid foundation for success across our marketing automation, reporting, and attribution. Truly a pleasure to work with!”
Anatoliy Hoff
Demand Generation Manager, Kognity
“The Exelement team is super knowledgeable, and resourceful, and has a war chest full of additional items to help any organization meet its HubSpot needs. As an executive leader within the org, I've experienced multiple HubSpot and Salesforce buildouts; however, I've never worked with such as helpful/responsive partner as Exelement.”
Christopher L. Hackney
Director of Operations, It’s A Secret Med Spa
“I wholeheartedly endorse Exelement SyncCloud for fruitful HubSpot integrations and eagerly anticipate future collaborations.”
Zoran Mitrovic
CDO, Euro Finans
“Our experience with has been consistently outstanding. As a company heavily reliant on Marketo and Salesforce for our marketing and sales operations, we've turned to multiple times over the years for their expertise in these areas.”
Alexander Emtemark
Head of Marketing Nordics, Worldline
“I would really recommend cooperation with as they always have a desire to help/serve/improve in the best possible way and respond in a very professional manner.”
Anna Malmberg
Marketing Automation Specialist, Roxtec
“Working with Exelement was the right decision. They instinctively knew what we wanted to do and how to configure FreshSales, Marketo, and the synchronisation to make that happen.”
Mark Baker
CMO, Infront Finance

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