Audience and Differentiation

How to attract and retain customers in a competitive market

Create a unique value proposition that sets you apart

In today's market, customers have more choices than ever before. They can easily compare and switch between different products and services, and they are influenced by various factors such as price, quality, convenience, social proof, and personalization. To stand out from the crowd and win loyal customers, businesses need to know who they are serving, what they want, and how they can deliver it better than anyone else.

How to create a distinctive value proposition?

  1. Audience profile: A detailed description of the target market, including demographic, psychographic, geographic, and behavioral characteristics.
  2. Audience segmentation: A division of the target market into smaller and more homogeneous groups based on specific criteria, such as needs, preferences, motivations, and behaviors.
  3. Audience persona: A representation of the ideal customer for each segment, including their goals, challenges, pain points, and expectations.
  4. Competitor analysis: A comparison of the main competitors in the market, including their products, services, features, benefits, prices, strengths, weaknesses, opportunities, and threats.
  5. Differentiation strategy: A statement of how the business can differentiate itself from the competitors and create a unique value proposition that appeals to the target audience.
  6. Communication strategy: A plan of how the business can communicate its value proposition to the target audience, using the most effective channels, messages, and tone of voice.
How to get started with Audience and Differentiation?
Schedule a consultation with us. We will conduct a thorough research and analysis of your target market and competitors, and deliver a comprehensive and customized report within two weeks.

Ready to take your Strategy to the next level?

Whether you're a startup or an established enterprise, we have the expertise to elevate your brand and drive meaningful connections.

Speak with our expert Strategy team today
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form. Please try again later. If the issue persists please contact

Companies We've Helped With Strategy

Infront Finance creates a seamless lead management process and boosts sales and marketing efficiency with Marketo and CRM integration
This case study explores the implementation of Marketo, a leading marketing automation platform, and a bi-directional integration across three systems, Marketo, Freshsales CRM and Salesloft using Exelement SyncCloud.

What our clients are saying.

“Our experience with Exelement has been very positive. We have partnered with them for years on issues related to Marketo and Salesforce. In addition to living up to "Bridging the gap between brand & CRM", they offer expertise and professionalism in Marketing Automation.
I recommend Exelement to anyone who needs help with Marketo and Salesforce.”
Nikola Djurickovic
Marketing Automation Specialist, Dun & Bradstreet
“Exelement always have great solutions and quick help when it comes to  HubSpot sales processes and automation!
The service is on top!”
Nathalie Lundberg
Inside Sales Representative, Aspia
“Exelement has provided Marketo support for my team for several years now, from day to day campaign rollout to program buildout to brand work, and I've found them to be consistently knowledgeable and responsive, as well as delivering on requests in a timely manner. They are also good at adding value, often suggesting different ways of doing things which we may not have considered. Fully recommended.”
Andrew Rackstraw
Senior Global Marketing Automation Manager, Snow Software
“Exelement have been a constant support for the work we have done across Pardot + Salesforce. They not only helped upskill our team but also gave us guidance on setting up a solid foundation for success across our marketing automation, reporting, and attribution. Truly a pleasure to work with!”
Anatoliy Hoff
Demand Generation Manager, Kognity
“The Exelement team is super knowledgeable, and resourceful, and has a war chest full of additional items to help any organization meet its HubSpot needs. As an executive leader within the org, I've experienced multiple HubSpot and Salesforce buildouts; however, I've never worked with such as helpful/responsive partner as Exelement.”
Christopher L. Hackney
Director of Operations, It’s A Secret Med Spa
“I wholeheartedly endorse Exelement SyncCloud for fruitful HubSpot integrations and eagerly anticipate future collaborations.”
Zoran Mitrovic
CDO, Euro Finans
“Our experience with has been consistently outstanding. As a company heavily reliant on Marketo and Salesforce for our marketing and sales operations, we've turned to multiple times over the years for their expertise in these areas.”
Alexander Emtemark
Head of Marketing Nordics, Worldline
“I would really recommend cooperation with as they always have a desire to help/serve/improve in the best possible way and respond in a very professional manner.”
Anna Malmberg
Marketing Automation Specialist, Roxtec
“Working with Exelement was the right decision. They instinctively knew what we wanted to do and how to configure FreshSales, Marketo, and the synchronisation to make that happen.”
Mark Baker
CMO, Infront Finance

Ready to make your Exelement move?

Let's talk