Blog

How Duplicate Records in your Marketing Automation Platform Can Hurt Marketing and Sales Efforts

Duplicate records in your marketing automation platform can wreak havoc on your campaigns and sales processes. They often stem from CRM systems and can lead to poor customer experiences, inaccurate data, and increased costs. Learn effective strategies to prevent and manage duplicates for improved data quality and customer experience.

Enhancing Account Engagement Forms with Conditional Completion Actions

In the evolving landscape of digital marketing and customer engagement, businesses are constantly seeking innovative personalised ways to connect with their customers. If you use Account Engagement (formerly Pardot) for marketing automation, there is one function that has gained significant traction to achieve this - conditional completion actions. By employing this powerful functionality, companies can enhance their customer interactions and drive more meaningful and adaptive conversions. In this blog post, we will explore the concept of conditional completion actions and discuss their potential impact on account engagement.

Level up your Marketo instance with Dynamic Chat

Chat tools are playing an increasingly popular role in CX when it comes to support services and customer engagement. Marketo users can now leverage the new Dynamic Chat feature at no additional cost, making it a “no-brainer” to start exploring. Here are a few ways Dynamic Chat can help you “level up” your Marketo instance.

3 Tips on How to Leverage the New Executable Campaigns Feature in Marketo

The smartest Marketing Automation platform out there just got smarter. Here are 3 tips on how to leverage the new Executable Campaigns feature in Marketo.

The 3 Most Important Productivity Hacks for Marketing Processes

Establishing efficient marketing processes may take up-front time investments, but they will help teams to be more productive in the long run, and encourage better customer relationships. Smoother processes are just one benefit, but in time, tracking performance becomes easier, which in turn allows companies to more quickly adjust and make changes, rather than spending resources on a project just to find out something isn't working. 

Marketing Automation: How to Maximize the Value of Your Leads

When it comes to marketing and sales, one of the most important developments in strategy in the last decade is the understanding that all leads are not created equal. The rise of more personalized marketing messages, micro-targeting, more specific audience segmentation and SMART content means we face the greater challenge of getting it all right, with more pieces of the puzzle needing to fit seamlessly together. 

Discover the latest product updates, announcements, and articles from the Exelement team

Some of our clients

Get in touch with our team.

We love to listen, and we are eagerly waiting to talk to you regarding your project.
Gamla Brogatan 32, Stockholm