Whether your focus is on lead generation, customer retention or a combination of the two, every new year needs a revitalized sales and marketing plan to map out how your teams will stay on track to achieve those goals. Here are a few best practices in lead management to prepare sales and marketing for Q1.
Apr 30, 2025
January 14, 2021
Knowing how and when to qualify your leads has an impact on all of your marketing and sales efforts. It should function as a well-oiled machine, making sure your sales cycle is healthy and fully operational. When it comes to improving the lead qualification process, it starts with aligning your sales and marketing teams. Here are 3 ways to do just that.
Apr 30, 2025
December 18, 2020
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, or leadership should be looking to make these changes and shift internal processes without looking at how it can be done most effectively. This is why digital transformation is not only critical for successful marketing/sales alignment, but it should in fact be a primary focus - then the alignment will come more easily.
Apr 30, 2025
November 12, 2020
When it comes to modern organizations in any industry, internal processes that align with executing the overall business strategy have always been a no-brainer. It makes sense then that an extension of this includes the alignment of sales and marketing as organizations push to create better experiences for prospective customers, and have more control over every touchpoint during a customer journey.
Apr 30, 2025
October 2, 2020
Some of our clients
