In this article, we take a wider view and look at the entire customer journey. The focus is on how manufacturing customers actually buy, and why aligning sales processes, systems, and data flows to that hybrid reality is critical for revenue growth.
Feb 19, 2026
Design is a key driver of marketing technology performance. Well-crafted landing pages, emails and forms create better user experiences, improve engagement and increase conversion rates across every stage of the funnel.
Aug 25, 2025
January 21, 2025
When purchasing, or just browsing the web, we navigate through a landscape saturated with AI-generated content, chatbot interactions, and meticulously automated marketing and sales processes. We are shepherded through a digital buying journey where every click and interaction are tracked, analyzed, and optimized by sophisticated algorithms and AI-agents. Emails land in our inboxes with uncanny precision, landing pages seem to read our minds, and recommendation engines anticipate our needs even before we fully articulate them.
Oct 17, 2025
Explore the flywheel approach in transforming your B2B sales and marketing strategies. This engaging blog post explores the shift from traditional funnel models to the customer-centric flywheel method, highlighting its advantages and practical tips for implementation using CRM systems and marketing automation tools for increased efficiency, customer retention, and long-lasting success in the ever-evolving world of B2B sales and marketing!
Aug 12, 2025
June 21, 2023
It’s no secret that B2B buying behavior and the customer journey have undergone significant change in the digital era. From first touchpoint to sale won, buying has become increasingly more complex and difficult to predict. This is just one reason why many companies are shifting from traditional lead gen business models to a deeper focus on customer retention and loyalty.
Aug 25, 2025
April 18, 2021
One of the toughest challenges most businesses face is being able to fully understand their customer base and how to engage each one in a way that leads to a sale. When it comes to marketing and sales, targeting and audience segmentation, it means that even traditional businesses like manufacturers must adapt their ways of working to serve an increasingly diverse customer base. So how can manufacturers reshape how to think about the customer journey, and how can you implement processes and technology to capture the most leads and generate more existing customer loyalty?
Aug 13, 2025
January 28, 2021
Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker?
Aug 12, 2025
October 15, 2020
While so many businesses are finding ways to pivot their offerings, services, and even business models to adapt to how consumers are currently limited, those who are becoming more innovative in their content and how they engage customers throughout the customer journey are the ones who are still surviving - and even thriving - during these turbulent times.
Aug 25, 2025
September 3, 2020
Some of our clients
