Aremi MacDonald

Common Braze Problems and How to Solve Them

This blog post explores common challenges businesses encounter when using Braze (as experienced by a Braze consultant). Key pain points include data integration issues, such as incorrect data mapping and inadequate planning, and data management problems. It also highlights the complexities of mastering Braze’s Liquid language for personalisation. Learn about solutions including developing a detailed integration plan, regular data audits, real-time syncing, and investing time in learning Liquid. The post emphasises the importance of viewing Braze as more than a marketing tool, advocating for comprehensive training and cross-department collaboration. By addressing these challenges, businesses can fully leverage Braze’s capabilities and improve customer engagement.

Level up your Marketo instance with Dynamic Chat

Chat tools are playing an increasingly popular role in CX when it comes to support services and customer engagement. Marketo users can now leverage the new Dynamic Chat feature at no additional cost, making it a “no-brainer” to start exploring. Here are a few ways Dynamic Chat can help you “level up” your Marketo instance.

Modern B2B Buying Starts with Customer Experience

It’s no secret that B2B buying behavior and the customer journey have undergone significant change in the digital era. From first touchpoint to sale won, buying has become increasingly more complex and difficult to predict. This is just one reason why many companies are shifting from traditional lead gen business models to a deeper focus on customer retention and loyalty.

Q1 Lead Strategy for Sales & Marketing

Whether your focus is on lead generation, customer retention or a combination of the two, every new year needs a revitalized sales and marketing plan to map out how your teams will stay on track to achieve those goals. Here are a few best practices in lead management to prepare sales and marketing for Q1.

Qualify Leads with Sales and Marketing

Knowing how and when to qualify your leads has an impact on all of your marketing and sales efforts. It should function as a well-oiled machine, making sure your sales cycle is healthy and fully operational. When it comes to improving the lead qualification process, it starts with aligning your sales and marketing teams. Here are 3 ways to do just that.