Chat tools are playing an increasingly popular role in CX when it comes to support services and customer engagement. Marketo users can now leverage the new Dynamic Chat feature at no additional cost, making it a “no-brainer” to start exploring. Here are a few ways Dynamic Chat can help you “level up” your Marketo instance.
May 26, 2023
It’s no secret that B2B buying behavior and the customer journey have undergone significant change in the digital era. From first touchpoint to sale won, buying has become increasingly more complex and difficult to predict. This is just one reason why many companies are shifting from traditional lead gen business models to a deeper focus on customer retention and loyalty.
March 20, 2023
Whether your focus is on lead generation, customer retention or a combination of the two, every new year needs a revitalized sales and marketing plan to map out how your teams will stay on track to achieve those goals. Here are a few best practices in lead management to prepare sales and marketing for Q1.
March 20, 2023
Knowing how and when to qualify your leads has an impact on all of your marketing and sales efforts. It should function as a well-oiled machine, making sure your sales cycle is healthy and fully operational. When it comes to improving the lead qualification process, it starts with aligning your sales and marketing teams. Here are 3 ways to do just that.
March 20, 2023
