Redefine your marketing strategy

A focused approach that captures demand, aligns teams and drives growth across the customer journey.

Talk to a marketing strategist

Build relationships and generate leads with marketing

Strategic framework

You need a strategic marketing framework that drives predictable pipeline and long-term customer value.

Streamline the customer journey

Pinpoint friction points and close gaps with a clear, end-to-end customer journey map.

Measure performance

Analyze, optimize and repeat. You need measurable marketing to attract, engage and convert leads.

Scalable marketing

Transform insights into coordinated actions across teams to drive sustainable growth.

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Ready to transform your marketing from an expense into a revenue-generating asset?

Talk to a marketing strategist

Key parts of an effective marketing strategy

Integrated Marketing Strategy Development

Crafting comprehensive, data-driven marketing roadmaps that align your efforts across channels and teams, driving predictable revenue growth.

Marketing Technology Optimization & Implementation

Ensuring your marketing automation, CRM, and analytics tools are perfectly configured and utilized to execute your strategy, improve customer experience, and boost cost-efficiency.

Demand Generation & Lead Nurturing Design

Developing robust frameworks for attracting, engaging, and converting leads into qualified opportunities, ensuring a seamless handover to sales.

Cross-Functional Revenue Operations Alignment

Facilitating collaboration between marketing, sales, and customer success teams to create unified processes, shared goals, and a singular view of the customer.

Data-Driven Performance Analytics

Establishing sophisticated reporting and analytics capabilities that provide clear insights into marketing performance, enabling continuous optimization and demonstrable ROI.

What our clients are saying.

“Our experience with Exelement has been very positive. We have partnered with them for years on issues related to Marketo and Salesforce. In addition to living up to "Bridging the gap between brand & CRM", they offer expertise and professionalism in Marketing Automation.
I recommend Exelement to anyone who needs help with Marketo and Salesforce.”

Nikola Djurickovic

Marketing Automation Specialist, Dun & Bradstreet

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

Nathalie Lundberg

Inside Sales Representative, Aspia

“Exelement has provided Marketo support for my team for several years now, from day to day campaign rollout to program buildout to brand work, and I've found them to be consistently knowledgeable and responsive, as well as delivering on requests in a timely manner. They are also good at adding value, often suggesting different ways of doing things which we may not have considered. Fully recommended.”

Andrew Rackstraw

Senior Global Marketing Automation Manager, Snow Software

“Exelement have been a constant support for the work we have done across Pardot + Salesforce. They not only helped upskill our team but also gave us guidance on setting up a solid foundation for success across our marketing automation, reporting, and attribution. Truly a pleasure to work with!”

Anatoliy Hoff

Demand Generation Manager, Kognity

“The Exelement team is super knowledgeable, and resourceful, and has a war chest full of additional items to help any organization meet its HubSpot needs. As an executive leader within the org, I've experienced multiple HubSpot and Salesforce buildouts; however, I've never worked with such as helpful/responsive partner as Exelement.”

Christopher L. Hackney

Director of Operations, It’s A Secret Med Spa

“I wholeheartedly endorse Exelement SyncCloud for fruitful HubSpot integrations and eagerly anticipate future collaborations.”

Zoran Mitrovic

CDO, Euro Finans

“Our experience with Exelement.co has been consistently outstanding. As a company heavily reliant on Marketo and Salesforce for our marketing and sales operations, we've turned to Exelement.co multiple times over the years for their expertise in these areas.”

Alexander Emtemark

Head of Marketing Nordics, Worldline

“I would really recommend cooperation with Exelement.co as they always have a desire to help/serve/improve in the best possible way and respond in a very professional manner.”

Anna Malmberg

Marketing Automation Specialist, Roxtec

“Working with Exelement was the right decision. They instinctively knew what we wanted to do and how to configure FreshSales, Marketo, and the synchronisation to make that happen.”

Mark Baker

CMO, Infront Finance

Our approach to developing a marketing strategy

Our approach to marketing strategy is rooted in RevOps principles, ensuring every marketing action is aligned with sales and customer success. We don't just plan; we connect marketing directly to your revenue goals.

Market & Customer Insight

We begin by deeply understanding your target audience, market dynamics, and competitive landscape. This includes a comprehensive audit of your existing marketing channels, content, and customer journeys.

Strategic Roadmap Development

Based on insights, we craft a bespoke marketing strategy that includes:
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a. Ideal Customer Profile & Persona Development: Defining who to target and how to engage them effectively.

b. Value Proposition & Messaging Frameworks: Creating compelling narratives that resonate and differentiate.

c. Omnichannel Activation: Identifying and optimizing the most effective channels (digital, content, partnerships) for acquisition and nurture.

d. Full-Funnel Customer Journey Mapping: Designing seamless experiences from awareness to advocacy.

e. Integrated Performance Metrics: Establishing clear KPIs and reporting structures to measure true marketing ROI.

Technology & Process Enablement

We ensure your marketing strategy is fully supported by your RevOps tech stack. This involves optimizing CRM and marketing automation platforms, integrating data flows, and streamlining processes for maximum efficiency and collaboration across your revenue teams.

Implementation & Iteration Guidance

We provide a phased roadmap for executing your strategy, along with frameworks for continuous testing, learning, and optimization to adapt to evolving market conditions.

Case studies

Infront Finance

Infront Streamlines Lead Management with Marketo

This case study explores the implementation of Marketo, a leading marketing automation platform, and a bi-directional integration across three systems, Marketo, Freshsales CRM and Salesloft using Exelement SyncCloud.