Integration platforms as a service (iPaaS) are becoming more business critical, especially as companies expand their MarTech & platform stack. Many organizations struggle with integrating (and maintaining) reliable data between systems, resulting in siloed information, inaccurate data sources and long maintenance backlogs. In this case study, learn how a managed iPaaS solution, Exelement SyncCloud was used to solve a common scenario for our clients – integrating one marketing automation platform (Marketo) with multiple CRM systems.
Manufacturers are being faced with the age of Industry 4.0 and the need to digitize in order to grow. Download the e-book now to discover the five growth factors that can determine the future success of manufacturing businesses.
We know by now that the term “sales funnel” is outdated: today’s buyers do not take a straight and narrow path to making purchases, and real customer journeys are increasingly individual. Many prospects just aren't ready to buy right away, meaning dozens of touchpoints may be required to make a sale - and the truth is, not all leads are created equal. How can organisations better identify true opportunities, service the right leads, increase conversions, and create their most efficient marketing process ever? Through marketing automation.