Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes and team skills in place to make the technology work. When building new automation processes, having the right content in place, understanding the questions to ask and and the must-have skills your team members should possess are the keys to success - here's what to consider.
We know by now that the term “sales funnel” is outdated: today’s buyers do not take a straight and narrow path to making purchases, and real customer journeys are increasingly individual. Many prospects just aren't ready to buy right away, meaning dozens of touchpoints may be required to make a sale - and the truth is, not all leads are created equal. How can organisations better identify true opportunities, service the right leads, increase conversions, and create their most efficient marketing process ever? Through marketing automation.