Fredrik Stokke

Bad CRM data drains your sales reps’ time and drags down user adoption

Duplicates, missing details and unclear fields cost sales reps time and erode their trust in the CRM. Here is how standardized data and clear stage criteria turn the CRM into a tool your team wants to use.

When Marketo feels more like resistance than support

With our help, you can restore your Marketo environment to the powerful tool it once was.

Future-Proof Your Marketo Environment

Most issues in Marketo starts as pace increases and more people work in the system – here are three steps to help you rebuild it.

Adobe’s AI Predictions for 2025: What Came True and What Didn’t

We are halfway through the year. Adobe’s Digital Trends 2025 set bold expectations for AI, data, and customer experience. What actually happened, and what should leaders do next?

Setting Up Marketo Dynamic Chat: A Quick Start Guide

Looking to boost website engagement and capture more leads? Discover how Marketo Dynamic Chat can transform your customer interactions with real-time, personalised conversations. Our step-by-step guide shows you how to easily set up chatbots, sync with your Marketo instance, and optimise performance for better conversions.

How Duplicate Records Hurt Marketing and Sales

Duplicate records in your marketing automation platform can wreak havoc on your campaigns and sales processes. They often stem from CRM systems and can lead to poor customer experiences, inaccurate data, and increased costs. Learn effective strategies to prevent and manage duplicates for improved data quality and customer experience.