Marketing automation is more than software. It's strategy.
Implementing a new Marketing automation solution is equal parts technology and change management. Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes, and team skills in place to make the technology work.
Read "Marketing automation is more than software. It’s strategy," to learn more about:
- Which questions to ask when building new processes for automation
- How a lack of content and leads puts the brakes on positive results
- What must-have skills your automation team members should possess
Marketing automation is more than software. It's strategy.
Implementing a new Marketing automation solution is equal parts technology and change management. Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes, and team skills in place to make the technology work.
Read "Marketing automation is more than software. It’s strategy," to learn more about:
- Which questions to ask when building new processes for automation
- How a lack of content and leads puts the brakes on positive results
- What must-have skills your automation team members should possess
