September 21, 2022
September 21, 2022

Marketing automation is more than software. It's strategy.

Implementing a new Marketing automation solution is equal parts technology and change management. Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes, and team skills in place to make the technology work.

Read "Marketing automation is more than software. It’s strategy," to learn more about:

  • Which questions to ask when building new processes for automation
  • How a lack of content and leads puts the brakes on positive results
  • What must-have skills your automation team members should possess

Marketing automation is more than software. It's strategy.

Implementing a new Marketing automation solution is equal parts technology and change management. Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes, and team skills in place to make the technology work.

Read "Marketing automation is more than software. It’s strategy," to learn more about:

  • Which questions to ask when building new processes for automation
  • How a lack of content and leads puts the brakes on positive results
  • What must-have skills your automation team members should possess
Marketing automation technology can help you transform the way you connect with customers - but only when you have the strategies, processes and team skills in place to make the technology work. When building new automation processes, having the right content in place, understanding the questions to ask and and the must-have skills your team members should possess are the keys to success - here's what to consider.

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