Account-Based Marketing 101 with Marketo Engage

Welcome to the world of ABM, or account-based marketing — whether you’ve never heard of it, are currently in exploration mode, or could just use a light refresher course, here is some essential info you need to know about account-based marketing and how Marketo Engage supports ABM programs.

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In this infosheet you’ll learn:

What ABM is and how it differs from traditional lead generation
How ABM benefits marketing teams and helps align your sales team
How Marketo Engage can supercharge your ABM strategy

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In association with our partner Adobe

Account-Based Marketing 101 with Marketo Engage

Whitepapers

Welcome to the world of ABM, or account-based marketing — whether you’ve never heard of it, are currently in exploration mode, or could just use a light refresher course, here is some essential info you need to know about account-based marketing and how Marketo Engage supports ABM programs.

‍

In this infosheet you’ll learn:

What ABM is and how it differs from traditional lead generation
How ABM benefits marketing teams and helps align your sales team
How Marketo Engage can supercharge your ABM strategy

‍

In association with our partner Adobe

Whether you’re new to ABM or just want a refresher course, check out this infosheet, Account-Based Marketing 101 with Marketo Engage, and get all the essentials to help you supercharge your ABM strategy.

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Whitepapers

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Why Should I Use Account-Based Marketing?

Account-based marketing, or ABM, is not an entirely “new” concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?

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