Exelement.co

Overview

HubSpot and Freshsales are both common among B2B companies at growth stage, and it is not unusual for an organisation to have adopted both over a period of rapid scaling — one team reaching for Freshsales, another using HubSpot, without a centralised CRM decision having been made. When rationalisation finally happens, the typical requirement is a period of parallel CRM operation followed by a migration to a single platform.

There is no native bidirectional connector between HubSpot and Freshsales. Simple trigger-based tools can create one-directional flows for specific events, but they cannot maintain consistent contact and deal data across both systems during a migration period, and they lack the deduplication and error handling required for production use at scale.

SyncCloud provides a managed HubSpot–Freshsales integration for the specific requirements of post-growth-stack rationalisation: bidirectional contact and deal sync, field mapping between two platforms with different data models, deduplication logic, and the operational support to manage the integration through a defined migration period or as an ongoing connection.

What you can do

Use cases

Post-growth stack rationalisation

Organisations that adopted both HubSpot and Freshsales during a rapid growth phase often maintain both systems until a formal CRM consolidation decision is made. SyncCloud provides the integration layer that keeps both systems consistent during this period — ensuring that contact records, deal history, and activity data do not diverge while the consolidation plan is in progress.

Migration-period bidirectional sync

When migrating from Freshsales to HubSpot (or vice versa), sales teams cannot simply stop working in the outgoing system on day one. The migration period requires both systems to reflect current data. SyncCloud manages the bidirectional sync for the duration of the migration, with deduplication logic and error monitoring to maintain data integrity throughout the transition.

Field structure mapping between platforms

HubSpot and Freshsales organise contact, company, and deal data differently. Field names, object structures, and relationship models do not map directly. SyncCloud's scoping process defines the explicit field-level mapping between the two platforms — including custom fields built in either system — producing a mapping specification that is reviewed before build begins.

Sales team data continuity

During any CRM migration, the risk to sales teams is losing visibility into their active pipeline and contact history. SyncCloud's managed approach prioritises deal and active contact sync to prevent sales continuity disruption. Deal stage mapping between HubSpot and Freshsales is configured to match your specific pipeline definitions, not a generic stage-name match.

The managed service

How SyncCloud works

SyncCloud manages the HubSpot–Freshsales integration from scoping through operation. We begin with a data model review of both platforms — understanding your HubSpot property structure, your Freshsales field configuration, and the specific sync requirements driven by your consolidation or migration scenario.

The integration is built and tested in sandbox environments before production deployment. For consolidation and migration scenarios, we define the integration's scope, the transition plan, and the exit criteria. SyncCloud monitors the data flow, manages API updates from both Freshworks and HubSpot, and provides a named Exelement contact for operational questions throughout the engagement.

Setup and requirements

Technical notes

Both HubSpot and Freshsales have REST APIs. There is no native bidirectional connector between them. SyncCloud builds directly against both APIs. Freshsales data model differences — particularly around deal and contact relationship structures — require explicit mapping during scoping.

Standard implementation — contact, company, and deal sync — runs 3–6 weeks with both sandbox environments available. Implementations with large contact volumes, complex custom field requirements, or activity history migration should plan for additional scoping and build time. Data quality assessment of both CRMs before scoping is recommended.

Bi-directional · 3–6 weeks setup

Ready to connect HubSpot with Freshsales?

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Nordic SaaS company post-Series B, HubSpot CRM + Freshsales — managed bidirectional sync during a 6-month CRM consolidation programme, maintaining sales continuity across two active CRM environments.

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”

“Lead follow-ups that used to take days now happen within minutes, thanks to seamless handoff between marketing and sales.”

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

“Since integrating our CRM and marketing automation, we've achieved accuracy in campaign ROI reporting—finally making data-driven budget decisions.”

“Our sales team now sees the entire buyer journey—email clicks, page views, webinar attendance—leading to a 30% higher conversion rate from MQL to SQL.”

“With marketing activity tracking in our CRM, our sales reps are 40% more likely to engage with leads at the right moment.”

“Lead scoring is finally aligned between teams, and it's increased qualified lead velocity by 35%.”

“We now see campaign performance right inside our CRM, reducing reporting time by 70%."”

“We’ve gone from siloed metrics to unified funnel reporting, which improved our forecasting accuracy significantly”

“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”

“We've automated lead stages and reduced manual processing time by over 50%.”

“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Featured case study

Connect HubSpot and Freshsales for CRM consolidation or migration