HubSpot Freshsales Integration | SyncCloud by Exelement

Overview

HubSpot and Freshsales often run side by side at growth-stage companies, during a migration from one to the other, or because different teams adopted different tools. There is no native bidirectional connector between them, so keeping contacts, deals, and activities aligned usually falls to manual exports or thin automations that break when a field changes. SyncCloud builds and runs the HubSpot and Freshsales integration as a managed service, directly against both REST APIs. Contacts, deals, and activities sync in the directions you define, with deduplication and the field mapping each data model needs, so both teams work from a consistent picture.

What you can do

Use cases

Keep contacts and deals aligned both ways

Contacts and deals created or updated in HubSpot or Freshsales are matched and kept consistent across both, with deduplication so the same record is not created twice.

Sync deals and activities for a full picture

Deal stage, value, and sales activity sync between the two, so each team sees the same pipeline without switching systems.

Support a migration or a parallel-run

Whether you are moving from one platform to the other or running both for different teams, SyncCloud keeps the two consistent throughout.

Custom sync rules, kept running

You define which records sync, in which direction, and which system wins on a conflicting change. SyncCloud uses near real-time triggers, and Exelement monitors the integration and resolves errors before they accumulate.

The managed service

How SyncCloud works

SyncCloud scopes both data models, builds the field mapping, routing, conflict logic, and error handling, tests against test environments, and goes live. SyncCloud connects through the HubSpot API and the Freshsales REST API, syncs on specific data value changes for near real-time updates, and applies custom sync rules including which system wins on a conflicting change. Exelement runs it as a managed service with monitoring and a named contact.

Setup and requirements

Technical notes

There is no native bidirectional connector between HubSpot and Freshsales. SyncCloud builds directly against the HubSpot API and the Freshsales REST API (token-based authentication), so contacts, deals, custom fields, and activities are all in scope, with deduplication on matching. Test environments on both sides are recommended before implementation.

Bi-directional · 3–6 weeks setup

Ready to connect HubSpot with Freshsales?

Book a free consultation with our integration team. We'll scope the project and have a proposal ready within a week.

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A growth-stage B2B company running HubSpot and Freshsales across teams connected the two through SyncCloud, keeping contacts and deals aligned during a phased migration.

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”

“Lead follow-ups that used to take days now happen within minutes, thanks to seamless handoff between marketing and sales.”

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

“Since integrating our CRM and marketing automation, we've achieved accuracy in campaign ROI reporting—finally making data-driven budget decisions.”

“Our sales team now sees the entire buyer journey—email clicks, page views, webinar attendance—leading to a 30% higher conversion rate from MQL to SQL.”

“With marketing activity tracking in our CRM, our sales reps are 40% more likely to engage with leads at the right moment.”

“Lead scoring is finally aligned between teams, and it's increased qualified lead velocity by 35%.”

“We now see campaign performance right inside our CRM, reducing reporting time by 70%."”

“We’ve gone from siloed metrics to unified funnel reporting, which improved our forecasting accuracy significantly”

“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”

“We've automated lead stages and reduced manual processing time by over 50%.”

“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Featured case study

HubSpot and Freshsales, kept in sync