HubSpot Dynamics On-Premises Integration

Overview

Plenty of enterprises still run Microsoft Dynamics on-premises, inside their own network, for control, compliance, or history. That is exactly where the standard integration options stop. HubSpot's native Dynamics connector is built for cloud Dynamics and cannot reach an on-premises environment behind your firewall, and generic cloud iPaaS tools have the same problem. So the data that should connect marketing in HubSpot with sales and operations in Dynamics stays manual. SyncCloud connects HubSpot to on-premises Dynamics through a secure outbound connection, with no inbound firewall openings required, and runs the integration as a managed service. Contacts, companies, deals, and the custom entities your Dynamics implementation depends on sync in the directions you define, with the field mapping and routing your data model needs.

What you can do

Use cases

Connect Dynamics behind your firewall

SyncCloud reaches an on-premises Dynamics environment through a secure outbound connection from inside your network, so HubSpot and Dynamics stay in sync without exposing the server or opening inbound firewall rules.

Sync custom entities and your real data model

On-premises Dynamics implementations are often heavily customised. SyncCloud maps custom entities, lookup fields, and the relationships between them in both directions, so the integration fits your environment rather than a standard template.

Route and prioritise leads into Dynamics

Leads and contacts from HubSpot reach the right Dynamics owner, business unit, or record type by your rules, so sales works a prioritised set rather than a flat sync.

Managed, monitored, and secure

SyncCloud monitors the integration, handles retries and errors, and absorbs the impact of platform and schema changes. Data is encrypted in transit and at rest, the integration is GDPR compliant, and EU data residency is available.

The managed service

How SyncCloud works

SyncCloud installs a lightweight component inside your network that establishes a secure outbound connection to the integration, so no inbound firewall rules are needed. We scope both data models, build the field mapping, routing, and error handling, and test in a HubSpot sandbox and a non-production Dynamics environment before going live. SyncCloud syncs on specific data value changes for near real-time updates where the environment allows, applies custom sync rules including record precedence, and Exelement runs it as a managed service with monitoring and a named contact.

Setup and requirements

Technical notes

HubSpot's native Dynamics 365 connector targets cloud Dynamics and does not connect to an on-premises deployment. SyncCloud connects to on-premises Dynamics through the Dynamics Web API via a component installed inside your network, establishing a secure outbound connection that does not require open inbound firewall rules. Data is encrypted in transit and at rest, and the integration is GDPR compliant, with EU data residency available. Sync frequency depends on the environment: webhook-style triggers where supported, scheduled polling otherwise. A non-production Dynamics environment and a HubSpot sandbox are recommended before implementation.

Bi-directional · 3–6 weeks setup

Ready to connect HubSpot with on-premises Dynamics?

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A Nordic industrial equipment distributor reduced the gap between deal close and ERP order creation from three business days to under an hour after connecting HubSpot to its on-premises Dynamics environment through SyncCloud.

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”

“Lead follow-ups that used to take days now happen within minutes, thanks to seamless handoff between marketing and sales.”

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

“Since integrating our CRM and marketing automation, we've achieved accuracy in campaign ROI reporting—finally making data-driven budget decisions.”

“Our sales team now sees the entire buyer journey—email clicks, page views, webinar attendance—leading to a 30% higher conversion rate from MQL to SQL.”

“With marketing activity tracking in our CRM, our sales reps are 40% more likely to engage with leads at the right moment.”

“Lead scoring is finally aligned between teams, and it's increased qualified lead velocity by 35%.”

“We now see campaign performance right inside our CRM, reducing reporting time by 70%."”

“We’ve gone from siloed metrics to unified funnel reporting, which improved our forecasting accuracy significantly”

“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”

“We've automated lead stages and reduced manual processing time by over 50%.”

“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Featured case study

HubSpot and on-premises Microsoft Dynamics, connected securely