HubSpot Pipedrive Integration | SyncCloud by Exelement

Overview

HubSpot and Pipedrive often run side by side, during a migration from one to the other, or because different teams chose different tools. HubSpot's Operations Hub includes a native Pipedrive connector through its Data Sync framework, and for contacts and basic deal data it works in both directions. It has known limitations, though: dropdown fields, custom objects, and activity types do not sync cleanly, and conflict handling is basic. For anything beyond a simple contact sync, those gaps matter. SyncCloud builds and runs the HubSpot and Pipedrive integration where the native sync stops being enough, directly against both REST APIs, so contacts, deals, custom fields, and activities stay aligned with the field mapping and rules your teams actually need.

What you can do

Use cases

Sync deals, custom fields, and activities

Beyond the contacts and basic deals the native connector handles, SyncCloud syncs custom fields, dropdown values, and activity history between HubSpot and Pipedrive, so nothing important is left behind.

Custom sync rules and conflict resolution

You define which records sync, in which direction, and which system wins when both change the same field, so HubSpot and Pipedrive agree rather than overwrite each other.

Support a migration or a parallel-run

Whether you are moving from one platform to the other or running both for different teams, SyncCloud keeps the two consistent throughout, with deduplication on matching.

Custom sync rules, kept running

SyncCloud uses near real-time triggers for the records that matter, and Exelement monitors the integration and resolves errors before they accumulate.

The managed service

How SyncCloud works

SyncCloud scopes both data models, builds the field mapping, routing, conflict logic, and error handling, tests against test environments, and goes live. SyncCloud connects through the HubSpot and Pipedrive REST APIs directly, syncs on specific data value changes for near real-time updates, and applies custom sync rules including which system wins on a conflicting change. Exelement runs it as a managed service with monitoring and a named contact.

Setup and requirements

Technical notes

HubSpot's native Pipedrive connector (Data Sync) covers contacts and basic deal data in one or two directions, with documented limits on dropdown fields, custom objects, and activity types. SyncCloud builds directly against the HubSpot and Pipedrive REST APIs, so custom fields, activities, and deeper field logic are all in scope, with deduplication and conflict rules. Test environments on both sides are recommended before implementation.

Bi-directional · 3–6 weeks setup

Ready to connect HubSpot with Pipedrive?

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A B2B company running HubSpot and Pipedrive across teams connected the two through SyncCloud, keeping deals and activities aligned during a phased migration.

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”

“Lead follow-ups that used to take days now happen within minutes, thanks to seamless handoff between marketing and sales.”

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

“Since integrating our CRM and marketing automation, we've achieved accuracy in campaign ROI reporting—finally making data-driven budget decisions.”

“Our sales team now sees the entire buyer journey—email clicks, page views, webinar attendance—leading to a 30% higher conversion rate from MQL to SQL.”

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“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”

“We've automated lead stages and reduced manual processing time by over 50%.”

“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Featured case study

HubSpot and Pipedrive, kept in sync beyond the native connector