Exelement.co

Overview

Pipedrive and HubSpot serve overlapping purposes in the CRM space, and many organisations find themselves at a decision point: continue with Pipedrive, migrate fully to HubSpot, or run both for a defined transition period. In all of these scenarios, a reliable data connection between the two platforms is operationally essential.

There is no native bidirectional sync between HubSpot and Pipedrive. Zapier provides simple trigger-based connections, but these are fragile at any meaningful contact volume, lack deduplication logic, and cannot handle the field type variations between the two platforms' data models. The result is that organisations attempting a HubSpot–Pipedrive migration without a managed integration typically accumulate duplicate records, lose activity history, and spend significant time on manual data cleanup.

SyncCloud provides a managed HubSpot–Pipedrive integration designed for the realities of CRM migration and consolidation — with contact, company, and deal sync, deduplication handling, and the operational support to keep data consistent throughout a transition period. For organisations that will continue to run both systems, SyncCloud operates the integration as a permanent managed service.

What you can do

Use cases

CRM migration contact and deal sync

During a migration from Pipedrive to HubSpot (or the reverse), contact, company, and deal records need to be consistent across both systems for the duration of the transition. SyncCloud manages bidirectional sync with deduplication logic — preventing duplicate record accumulation, preserving deal history, and ensuring that the team working in the outgoing CRM does not create data gaps in the incoming one.

Sales team CRM consolidation

Organisations where different sales teams have independently adopted Pipedrive and HubSpot face a consolidation requirement when centralising the CRM function. Before full migration is complete, both systems need to hold current, consistent contact and deal data. SyncCloud maps the field structures between HubSpot and Pipedrive — which differ in meaningful ways — and operates the sync for the consolidation period.

Activity and note history preservation

Sales activity history — calls, emails, meetings, and notes — represents significant commercial intelligence that is often lost or left behind during CRM migrations. SyncCloud's approach to HubSpot–Pipedrive migration includes assessment of which activity types can be mapped between platforms and which require alternative handling, giving organisations a clear picture of what will and will not carry across before migration begins.

Deal stage and pipeline mapping

HubSpot and Pipedrive use different pipeline and deal stage models. A direct field sync does not account for the structural differences between a Pipedrive pipeline and a HubSpot deal stage sequence. SyncCloud maps deal stage equivalents between the two systems based on your specific sales process definitions, ensuring that pipeline reporting remains accurate in both systems during a parallel operation period.

The managed service

How SyncCloud works

SyncCloud designs and operates the HubSpot–Pipedrive integration with particular attention to the data model differences between the two platforms. We begin with a scoping session that covers your Pipedrive and HubSpot data structures, the specific sync requirements for your migration or consolidation scenario, and the timeline and exit criteria for the integration.

The integration is built and validated using both sandbox environments before production deployment. For migration scenarios, SyncCloud defines the transition plan — when the integration is activated, how long it runs, and what the data validation process looks like before cut-over. For ongoing parallel operation, SyncCloud monitors and operates the connection as a managed service, with a named Exelement contact for operational support.

Setup and requirements

Technical notes

Both HubSpot and Pipedrive have REST APIs. There is no native bidirectional connector between them. SyncCloud builds directly against both APIs. HubSpot and Pipedrive use different data models for contacts, companies, and deals; field mapping requires explicit definition during scoping rather than relying on name-matching.

Standard implementation — contact, company, and deal sync with deduplication — runs 3–6 weeks with sandbox environments for both platforms. Implementations with large contact databases, complex custom field requirements, or activity history migration should be scoped with additional time. Data quality assessment of the source CRM is strongly recommended before scoping begins.

Bi-directional · 3–6 weeks setup

Ready to connect HubSpot with Pipedrive?

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Nordic B2B services company, Pipedrive to HubSpot migration — managed bidirectional sync across a 9-month transition period covering 15,000 contacts and 3,200 deals, with no material data duplication incidents.

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”

“Lead follow-ups that used to take days now happen within minutes, thanks to seamless handoff between marketing and sales.”

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

“Since integrating our CRM and marketing automation, we've achieved accuracy in campaign ROI reporting—finally making data-driven budget decisions.”

“Our sales team now sees the entire buyer journey—email clicks, page views, webinar attendance—leading to a 30% higher conversion rate from MQL to SQL.”

“With marketing activity tracking in our CRM, our sales reps are 40% more likely to engage with leads at the right moment.”

“Lead scoring is finally aligned between teams, and it's increased qualified lead velocity by 35%.”

“We now see campaign performance right inside our CRM, reducing reporting time by 70%."”

“We’ve gone from siloed metrics to unified funnel reporting, which improved our forecasting accuracy significantly”

“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”

“We've automated lead stages and reduced manual processing time by over 50%.”

“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Featured case study

Sync HubSpot and Pipedrive for CRM migration or parallel operation