HubSpot enriched with Nordic company data, via Proff and Allabolag

The Proff app connects HubSpot to the business information registries operated by Enento Group across the Nordic markets: Proff in Norway (proff.no) and Denmark (proff.dk), Allabolag in Sweden (allabolag.se), and Asiakastieto in Finland (asiakastieto.fi). These registries hold verified data on millions of registered companies — including organisation numbers, board members, corporate structure, signing authority, financials, credit ratings, and ownership structures. For HubSpot users, connecting via the Proff app means every company record can be automatically enriched with verified firmographic data directly from official Nordic sources. This removes the manual research burden from sales and marketing teams and ensures your HubSpot data reflects the ground truth of the Nordic business landscape.

SyncCloud maps the following data points from Proff/Allabolag into HubSpot company properties: registered company name, organisation number, legal form, registered address, industry (SNI/NACE code), number of employees, annual revenue, credit rating score, board members and roles, ultimate beneficial owner, and date of incorporation. Which fields are populated depends on the data available in the registry for each company. Fields can be mapped to existing HubSpot standard properties or written to custom properties you define.

Both modes are available. Automatic enrichment triggers when a new company record is created in HubSpot — SyncCloud looks up the organisation number or company name against Proff/Allabolag and writes the enriched data back within seconds. You can also run a bulk enrichment pass across existing records on a schedule, or trigger enrichment manually for specific records via a HubSpot workflow action. Exelement configures the trigger logic as part of the implementation — no custom code required on your end.

The Proff app covers all four Nordic markets through the Enento Group brand family. Proff covers Norway (proff.no) and Denmark (proff.dk). Allabolag covers Sweden (allabolag.se). Asiakastieto covers Finland (asiakastieto.fi). SyncCloud configures country-based routing automatically — each HubSpot company record is matched against the correct national registry based on the country field. If you operate across multiple Nordic markets, all four are handled within a single integration configuration. No separate setup is required per country.

If SyncCloud cannot match a company record against Proff or Allabolag — due to an unusual company name, a newly registered entity, or a foreign company outside registry coverage — the HubSpot record is left unchanged and a status field (configurable) is updated to 'Not found'. No data is overwritten with blank values. You can build a HubSpot workflow on this status field to flag records for manual review or assign them to a data clean-up queue.

This is configurable per field. SyncCloud can overwrite existing HubSpot values with registry data, fill only blank fields, or apply a hybrid where fields such as revenue or credit rating are always refreshed while manually curated fields are left untouched. There is no single fixed default; the behaviour is agreed during scoping to match how your team manages data.

A proof-of-concept with one-way enrichment (Proff/Allabolag → HubSpot) typically takes 1–2 weeks from kickoff, assuming API access to Proff/Allabolag is confirmed and a HubSpot sandbox is available for testing. Full production deployment with field mapping review, trigger logic, and error-handling configuration is typically 3–4 weeks. Exelement manages the SyncCloud configuration end-to-end — you provide field mapping preferences and we handle the rest.

No separate registry contract is needed on your side. Exelement provides access to Proff, Allabolag, and Asiakastieto data through its own Proff partnership, and the enrichment is delivered as part of the SyncCloud managed service. The data coverage is matched to your enrichment volume and the markets you operate in during scoping, so you get what you need without managing a separate data agreement yourself.