For Nordic B2B teams running HubSpot for sales and Spiris, formerly Visma eAccounting, for accounting, where closed deals should become customers and invoices without manual entry.

HubSpot
HubSpot is a cloud-based CRM and marketing platform used by B2B sales and marketing teams to manage contacts, deals, and customer communications.

Spiris (Visma eAccounting)
Spiris is the current name for Visma eAccounting, the cloud accounting platform used across the Nordics for invoicing, bookkeeping, and financial management.
Spiris is the current name for Visma eAccounting, the cloud accounting platform used across the Nordics. When sales runs in HubSpot and the books run in Spiris, the handover between a won deal and a raised invoice is usually manual: someone re-keys the customer and the order, and the two systems drift. SyncCloud connects HubSpot and Spiris so that handover is automatic. When a deal reaches the stage you choose, the customer and the invoice or order are created in Spiris with the right details mapped, and invoice and payment status flows back to HubSpot. Exelement builds and runs the integration as a managed service, directly against the Spiris (Visma eAccounting) REST API and the HubSpot API, so finance and sales work from their own systems without anyone bridging by hand.
When a deal reaches the stage you choose in HubSpot, SyncCloud creates the customer and the invoice or order in Spiris with the details already mapped, so finance has a complete record without re-keying.
Invoice numbers, amounts, and payment status flow from Spiris back to the right HubSpot company and deal, so sales can see whether an account has paid.
Customer and company details stay consistent across HubSpot and Spiris, with deduplication so the same customer is not created twice.
You define which records sync, in which direction, and on which trigger. SyncCloud uses near real-time triggers, and Exelement monitors the integration and resolves errors before they accumulate.
SyncCloud scopes both data models, builds the field mapping for customers, invoices, and orders, and the trigger logic, tests against test accounts, and goes live. SyncCloud connects to HubSpot through its API and to Spiris through the Visma eAccounting REST API, syncs on specific data value changes for near real-time updates, and applies custom sync rules. Exelement runs it as a managed service with monitoring and a named contact.
Spiris is the rebranded Visma eAccounting and uses the same eAccounting REST API. SyncCloud connects to it directly and to HubSpot through its API, so customers, invoices, and orders are in scope, mapped to your HubSpot objects, with invoice and payment status synced back. Data is encrypted in transit and at rest, and the integration is GDPR compliant. Test accounts on both sides are recommended before implementation.
Spiris is a Nordic CRM platform used by sales-driven organisations across Sweden and the broader Nordics. A SyncCloud integration between Spiris and HubSpot allows contact, company, and deal data to flow between both systems — eliminating manual exports, reducing data lag, and ensuring both platforms reflect the same picture of your customer. SyncCloud manages the connection as a managed service, so your team carries no responsibility for maintaining custom middleware or handling API updates.
The typical sync covers contacts and companies (with deduplication logic), deal or opportunity records, and key custom fields relevant to your sales process. Activity data — such as email opens, meeting outcomes, or pipeline stage changes — can also be routed between systems depending on your setup. SyncCloud defines the field mapping during onboarding to ensure both platforms stay aligned without over-sharing data.
Most HubSpot–Spiris integrations are running within 3–6 weeks. The timeline depends on the complexity of your data model, the number of custom fields involved, and whether you need bi-directional sync or a one-way flow. Exelement runs a brief discovery session to map your requirements before any build work begins, which keeps the project on track and avoids scope surprises.
SyncCloud supports near-real-time sync for most integration patterns, with typical latency of under a few minutes between a trigger event and the corresponding update. Fully event-driven real-time sync is available for setups where speed is critical — for example, routing a Spiris deal stage change immediately into a HubSpot workflow. The appropriate sync frequency is defined during the scoping phase based on your operational requirements.
Book a free consultation with our integration team. We'll scope the project and have a proposal ready within a week.
Book a free consultationA Nordic B2B company connected HubSpot to Spiris (Visma eAccounting) through SyncCloud, creating customers and invoices automatically when deals close.
We can customize the integration to work with any additional or custom methods, get in touch with our team to discuss your particular integration needs.