SyncCloud Managed Integration

Sync Salesforce and Lime CRM to unify your customer data

Built for Nordic companies running Salesforce alongside Lime CRM across different teams or business units. SyncCloud keeps both systems in sync so your teams always work from accurate, consistent data — regardless of which platform they prefer.

Salesforce

Salesforce is the world's leading CRM platform, used across the Nordics by enterprise and mid-market companies to manage complex sales pipelines, customer relationships, and revenue operations.

Lime CRM

Lime CRM is a leading Nordic CRM system built in Sweden, widely used by mid-market companies for sales management, customer follow-up, and contract handling.

Book a free consultation

Overview

Many Nordic companies run both Salesforce and Lime CRM — across different teams, business units, or as a result of a merger or acquisition. Salesforce may handle enterprise or international accounts while Lime manages Nordic relationships. Or one platform is being phased out but the transition is slower than planned.

Whatever the reason, two disconnected CRMs create duplicated effort, inconsistent records, and a fragmented view of the customer. Sales teams work from outdated data. Customer service misses context. Leadership can't get a reliable view of performance across the business.

The Salesforce–Lime CRM integration via SyncCloud keeps both systems current based on rules you define. Contacts, accounts, deal stages, and activity data flow between the two platforms so each team works in their preferred system without losing the shared view of the customer.

What you can do

Use cases

Bidirectional contact and account sync

New contacts and accounts created in Salesforce appear automatically in Lime CRM, and updates made in Lime — address changes, new contacts, status updates — sync back to Salesforce. Both teams always work from the same current data regardless of where the change was made.

Deal pipeline alignment

Opportunities and deal stages in Salesforce map to equivalent activities in Lime CRM, giving leadership a unified pipeline view without forcing either team to change their working tool or adopt a new platform during the transition.

Migration support

For companies moving from one platform to the other, SyncCloud runs a parallel sync during the transition period. Both systems stay accurate until the cutover is complete, and no data is lost in the process.

Customer service visibility

Teams working in Lime CRM gain visibility of deal history and commercial context from Salesforce, enabling more informed customer conversations without requiring an additional Salesforce licence for every service rep.

The managed service

How SyncCloud works

Exelement designs the sync logic to match how your two systems are actually used — which platform is the record of truth for which data, what triggers a sync, and how conflicts are handled when the same record is updated in both systems simultaneously.

SyncCloud runs the entire connection as a managed cloud service. There is no middleware to host, no code to maintain, and no internal technical resource required to keep the integration running. Exelement monitors data flows, manages API updates from both platforms, and adjusts the integration as your business processes evolve.

Setup begins with a scoping session where Exelement maps your current data structure in both systems and designs the field mapping and sync logic before any build work starts.

Setup and requirements

Technical notes

Salesforce connects via OAuth 2.0 using a dedicated connected app in your Salesforce org. Lime CRM connects via their REST API with API key authentication. Both connections require admin access during setup.

Complexity varies depending on the number of objects being synced, custom fields, and conflict resolution requirements. A standard bidirectional contact and account sync runs 3–6 weeks. Configurations involving custom objects, deal pipeline mapping, or data migration should be scoped as 6–12 weeks.

Clients need to either provide a data mapping document or participate in a scoping session before build begins. A data audit of both systems before configuration is strongly recommended.

Bi-directional · 3–6 weeks setup

Ready to connect Salesforce with Lime CRM?

Book a free consultation with our integration team. We'll scope the project and have a proposal ready within a week.

Book a free consultation

Nordic manufacturing group, Salesforce + Lime CRM consolidation

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”

“Lead follow-ups that used to take days now happen within minutes, thanks to seamless handoff between marketing and sales.”

“Exelement always have great solutions and quick help when it comes to HubSpot sales processes and automation!
The service is on top!”

“Since integrating our CRM and marketing automation, we've achieved accuracy in campaign ROI reporting—finally making data-driven budget decisions.”

“Our sales team now sees the entire buyer journey—email clicks, page views, webinar attendance—leading to a 30% higher conversion rate from MQL to SQL.”

“With marketing activity tracking in our CRM, our sales reps are 40% more likely to engage with leads at the right moment.”

“Lead scoring is finally aligned between teams, and it's increased qualified lead velocity by 35%.”

“We now see campaign performance right inside our CRM, reducing reporting time by 70%."”

“We’ve gone from siloed metrics to unified funnel reporting, which improved our forecasting accuracy significantly”

“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”

“We've automated lead stages and reduced manual processing time by over 50%.”

“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Featured case study