SyncCloud Managed Integration

Salesforce and Pipedrive, kept in sync

For organisations running Salesforce and Pipedrive in parallel, often a group on Salesforce and a team or subsidiary on Pipedrive, where accounts, contacts, and deals need to stay aligned across the two.

Salesforce

Salesforce is an enterprise CRM platform used by mid-market and large B2B organisations to manage accounts, opportunities, and sales processes at scale.

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Pipedrive

Pipedrive is a sales-focused CRM used by SME and mid-market sales teams for pipeline management, deal tracking, and sales activity management.

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Overview

Salesforce and Pipedrive frequently coexist: a parent company standardised on Salesforce while a regional team or subsidiary runs the lighter-weight Pipedrive, or a business mid-migration between the two. There is no first-party connector between them, so keeping contacts, deals, and activities aligned usually falls to manual exports or brittle automations that break when a field changes. SyncCloud builds and runs the Salesforce and Pipedrive integration as a managed service, directly against both REST APIs. Contacts, deals, and activities sync in the directions you define, with deduplication and the field mapping each data model needs, so both teams work from a consistent picture and the group can report across the two.

What you can do

Use cases

Keep contacts and deals aligned both ways

Contacts and deals created or updated in Salesforce or Pipedrive are matched and kept consistent across both, with deduplication so the same record is not created twice.

Sync deals for group-level reporting

Deal stage, value, and owner sync between the two, so a group can report on combined pipeline without manual consolidation.

Support a migration or a parallel-run

Whether a subsidiary runs Pipedrive alongside a Salesforce parent or you are mid-migration, SyncCloud keeps the two consistent throughout.

Custom sync rules, kept running

You define which records sync, in which direction, and which system wins on a conflicting change. SyncCloud uses near real-time triggers, and Exelement monitors the integration and resolves errors before they accumulate.

The managed service

How SyncCloud works

SyncCloud scopes both data models, builds the field mapping, routing, conflict logic, and error handling, tests against test environments, and goes live. SyncCloud connects through the Salesforce and Pipedrive REST APIs directly, syncs on specific data value changes for near real-time updates, and applies custom sync rules including which system wins on a conflicting change. Exelement runs it as a managed service with monitoring and a named contact.

Setup and requirements

Technical notes

Salesforce and Pipedrive have no first-party connector between them. SyncCloud builds directly against both REST APIs, so contacts, deals, custom fields, and activities are all in scope, with field-level transformation between the two data models and deduplication on matching. Test environments on both sides are recommended before implementation.

FAQs

No items found.
Bi-directional · 3–6 weeks setup

Ready to connect Salesforce with Pipedrive?

Book a free consultation with our integration team. We'll scope the project and have a proposal ready within a week.

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A Nordic group running Salesforce at the parent and Pipedrive in a regional team connected the two through SyncCloud, keeping deals aligned for group reporting.

What our clients are saying.

“We can finally trigger personalized engagement campaigns based on CRM changes, not just marketing activities – improving our campaigns for onboarding, cross-sell, up-sell and re-engagement.”
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“Exelement always have great solutions and quick help when it comes to  HubSpot sales processes and automation!
The service is on top!”
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“We’ve gone from siloed metrics to unified funnel reporting, which improved our forecasting accuracy significantly”
“Integration brought our sales and marketing teams together—now we actually share the same pipeline goals and KPIs.”
“We've automated lead stages and reduced manual processing time by over 50%.”
“Personalization got a serious upgrade—using up to date CRM data, we increased email engagement by 60%.”

Looking for additional or custom integration methods?

We can customize the integration to work with any additional or custom methods, get in touch with our team to discuss your particular integration needs.

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