Lydia Nicoll

Rethink the Customer Journey in Manufacturing

One of the toughest challenges most businesses face is being able to fully understand their customer base and how to engage each one in a way that leads to a sale. When it comes to marketing and sales, targeting and audience segmentation, it means that even traditional businesses like manufacturers must adapt their ways of working to serve an increasingly diverse customer base. So how can manufacturers reshape how to think about the customer journey, and how can you implement processes and technology to capture the most leads and generate more existing customer loyalty?

Why Content is at the Center of Modern Customer Journeys

While so many businesses are finding ways to pivot their offerings, services, and even business models to adapt to how consumers are currently limited, those who are becoming more innovative in their content and how they engage customers throughout the customer journey are the ones who are still surviving - and even thriving - during these turbulent times.