Why manufacturing companies should change how they think about the customer journey
One of the toughest challenges most businesses face is being able to fully understand their customer base and how to engage each one in a way that leads to a sale. When it comes to marketing and sales, targeting and audience segmentation, it means that even traditional businesses like manufacturers must adapt their ways of working to serve an increasingly diverse customer base. So how can manufacturers reshape how to think about the customer journey, and how can you implement processes and technology to capture the most leads and generate more existing customer loyalty?
February 25, 2021