Why B2B companies should look to product-led marketing to improve ROI
As buyers become more fickle, and expectations are at an all- time high, businesses should consider how they can reformulate their marketing and sales efforts to focus on customer retention. When loyalty is hard fought and hard won and churn is a dirty word, businesses can look to deploy product-led marketing initiatives as a way to increase retention, and improve overall marketing return on investment.

March 20, 2023