Lead Management – Alignment between sales and marketing
One of the key success factors of a modern marketing operation is the ability to collaborate around the total customer journey - from first touch to sale won – with the sales department.
Here, key performance indicators such as high conversions resulting in more sales accepted leads (SALs) is the focus. Integration is crucial in order to generate meaningful output between departments, and have an impact on the total customer journey - but for many businesses, it’s the biggest challenge. . With the right expertise and tools, modern organizations can adapt current procedures, roles, and responsibilities to achieve proper lead management and true internal alignment.
Our services in Lead Management:
Audience Targeting and Segmentation
Marketing Software Implementation