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Bulletproof your ROMI Reporting

Campaign Influence reporting in Salesforce enables users to prove Return on Marketing Investment. This is a great way for Salesforce marketers to measure ROI when it comes to analyzing which marketing touchpoints within a campaign have contributed to new deals and Sales-won Opportunities. When looking at out-of-the-box Opportunity Reports available to end-users in your Marketing Automation tool such as Marketo, Pardot or Hubspot, one of the most common issues is that the reports are either empty or show inaccurate information because Contacts are not connected to Opportunities. Here's how to build a solution.

3 tips on how to leverage the new Executable Campaigns feature in Marketo

The smartest Marketing Automation platform out there just got smarter. Here are 3 tips on how to leverage the new Executable Campaigns feature in Marketo.

Marketing automation: how to maximize the value of your leads

When it comes to marketing and sales, one of the most important developments in strategy in the last decade is the understanding that all leads are not created equal. The rise of more personalized marketing messages, micro-targeting, more specific audience segmentation and SMART content means we face the greater challenge of getting it all right, with more pieces of the puzzle needing to fit seamlessly together. 

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