Modern B2B buying can be complex, but companies can adapt – starting with the customer experience
It’s no secret that B2B buying behavior and the customer journey have undergone significant change in the digital era. From first touchpoint to sale won, buying has become increasingly more complex and difficult to predict. This is just one reason why many companies are shifting from traditional lead gen business models to a deeper focus on customer retention and loyalty.
Mar 20, 2023
April 18, 2021