6 practical tips for the B2B CMO

A couple of years ago, I read that 80 percent of all CEOs in American companies don’t trust their marketing directors. And if the pressure to deliver wasn’t high enough, customer demand is at an all-time high and increasingly more complex. Today, the CMO role is everchanging in the marketing ecosystem, and now more than ever is the spotlight on marketing departments to prove value to leadership, drive digital transformation change and produce tangible results tied to revenue. Easy right? So, whether you’ve been newly appointed, or are a long-term veteran, here are some practical tips for you as a CMO.

Where manufacturing companies can look to prioritize digitization projects

With the age of industry 4.0 well upon us, and conditions in 2020 expediting the need for traditional industries to consider new modes and methods of business, manufacturing companies are now looking to digitize more than ever. While it can mean good news for efficiency and operational excellence in the long run, implementing such projects can be a very tall order. One reason being, many companies don’t know where to start - or what to prioritize.

Why Digital Transformation is crucial for marketing and sales alignment

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, or leadership should be looking to make these changes and shift internal processes without looking at how it can be done most effectively. This is why digital transformation is not only critical for successful marketing/sales alignment, but it should in fact be a primary focus - then the alignment will come more easily.

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