6 practical tips for the B2B CMO
A couple of years ago, I read that 80 percent of all CEOs in American companies don’t trust their marketing directors. And if the pressure to deliver wasn’t high enough, customer demand is at an all-time high and increasingly more complex. Today, the CMO role is everchanging in the marketing ecosystem, and now more than ever is the spotlight on marketing departments to prove value to leadership, drive digital transformation change and produce tangible results tied to revenue. Easy right? So, whether you’ve been newly appointed, or are a long-term veteran, here are some practical tips for you as a CMO.
June 2, 2022