Maureen Ljungberg

The Future of B2B Marketing: Hyper-Personalisation through CRM and Marketing Automation

The Integration Matrix: Comparing Native integrations, iPaaS, and Fully Managed iPaaS Solutions for Your Business Needs

In today's rapidly evolving IT landscape, achieving seamless integration has become an increasingly intricate task. The rise of mobile apps, IoT devices, hybrid cloud infrastructures, and on-premise applications demands that all components work cohesively to maintain operational efficiency. As a result, even the most skilled IT professionals may be challenged by the complexities of modern integration and many businesses seek assistance in building and managing integrations. There are several options available, each with its own unique benefits and considerations, depending on your specific systems and goals. In this article, we'll explore the differences between Native Integrations, Integration-Platform-As-A-Service (iPaaS), and fully managed iPaaS to help you determine which option is the best fit for your organisation.

Automate Customer Communications with Scheduled Path in Salesforce Flow

Communicating with customers throughout their purchasing journey is essential for building strong, long-lasting relationships. However, it's not just about the initial sale; following up after purchase can be just as important. Effective follow-up communication can help you build stronger customer relationships and increase repeat business. By keeping the lines of communication open and showing that you care about their experience, you can foster customer loyalty and turn satisfied customers into brand advocates. It can also provide valuable feedback that you can use to improve your products/services and refine your overall customer experience.

Integration: The Key to Your Marketing Success as a modern B2B CMO

Integrations are no longer “IT-only” topics. With the increasing number of data, tools and platforms required to create personalised customer experiences, marketing needs to be able to bring business data together in a cohesive way to build a marketing/CX strategy that will meet customer needs today (and tomorrow). Integration solutions can help you do just that.