Maureen Ljungberg

Enhancing user experience within the Salesforce CRM - Salesforce Path

Customer experience is the bedrock upon which brands are built, nurtured, and grown. But in our quest to deliver unparalleled customer service, we often overlook another essential group: our employees. The ones who keep the engine running, answer the calls, close the deals, and solve the problems. Their experience within the organisation and with the tools they use every day, Salesforce included, is just as vital. So let's explore: How can we make Salesforce easier to use and more engaging for your team?

APIs and Integration: How to Supercharge Your B2B Tech Stack for Sales Success

As sales and marketing teams continue to rely on a multitude of tools and platforms to manage their day-to-day activities, ensuring seamless connectivity between these systems can significantly improve efficiency, collaboration, and overall performance. So what role do APIs (Application Programming Interfaces) play in making it all come together? Read on for a brief introduction on APIs, how they are crucial for integrating your tech stack and how to begin implementing API integrations to reap the benefits!

The traditional sales funnel vs. the Flywheel Approach

Explore the flywheel approach in transforming your B2B sales and marketing strategies. This engaging blog post explores the shift from traditional funnel models to the customer-centric flywheel method, highlighting its advantages and practical tips for implementation using CRM systems and marketing automation tools for increased efficiency, customer retention, and long-lasting success in the ever-evolving world of B2B sales and marketing!

Automating the B2B Sales Funnel: How System Integration Can Streamline Your Sales Process and Improve ROI

Explore how system integration can radically transform and enhance your sales funnel. In this post, we discuss the importance of system integration in streamlining the sales process and how it can drastically improve ROI. From leveraging digital tools to synchronising your CRM and marketing efforts, we'll guide you through the stages of the B2B sales funnel and how automation can help. Whether you're a seasoned sales professional or a beginner in B2B sales, this post will provide you with valuable insights and strategies to take your sales process to the next level.

The Future of B2B Marketing: Hyper-Personalisation through CRM and Marketing Automation

As customer expectations continue to evolve, marketers are constantly searching for innovative ways to deliver highly targeted, relevant, and engaging experiences. One such approach that's transforming the future of B2B marketing is hyper-personalisation, achieved through the seamless integration of CRM and marketing automation systems. Hyper-personalisation has become a crucial differentiator for businesses striving to stand out and forge meaningful connections with their target audience. Let's take a deep-dive into the world of CRM and marketing automation integration and how businesses can unlock the full potential of hyper-personalisation to foster stronger customer relationships and driving business growth.

The Integration Matrix: Comparing Native integrations, iPaaS, and Fully Managed iPaaS Solutions for Your Business Needs

In today's rapidly evolving IT landscape, achieving seamless integration has become an increasingly intricate task. The rise of mobile apps, IoT devices, hybrid cloud infrastructures, and on-premise applications demands that all components work cohesively to maintain operational efficiency. As a result, even the most skilled IT professionals may be challenged by the complexities of modern integration and many businesses seek assistance in building and managing integrations. There are several options available, each with its own unique benefits and considerations, depending on your specific systems and goals. In this article, we'll explore the differences between Native Integrations, Integration-Platform-As-A-Service (iPaaS), and fully managed iPaaS to help you determine which option is the best fit for your organisation.

Automate Customer Communications with Scheduled Path in Salesforce Flow

Communicating with customers throughout their purchasing journey is essential for building strong, long-lasting relationships. However, it's not just about the initial sale; following up after purchase can be just as important. Effective follow-up communication can help you build stronger customer relationships and increase repeat business. By keeping the lines of communication open and showing that you care about their experience, you can foster customer loyalty and turn satisfied customers into brand advocates. It can also provide valuable feedback that you can use to improve your products/services and refine your overall customer experience.

Integration: The Key to Your Marketing Success as a modern B2B CMO

Integrations are no longer “IT-only” topics. With the increasing number of data, tools and platforms required to create personalised customer experiences, marketing needs to be able to bring business data together in a cohesive way to build a marketing/CX strategy that will meet customer needs today (and tomorrow). Integration solutions can help you do just that.