Salesforce is one of those platforms that can do almost anything – if you know how to use it. In this blog post Exelement's Axel Magnuson share three Salesforce features that are often overlooked, along with a few ways to get real value from them.
February 18, 2026
In this blog post, we’ll explore why migrating from referrer-based tracking to leveraging Marketo Program IDs to ensure scalable submission tracking is a safer and a more seamless way to go. This is written for a technical setup with Adobe Experience Manager (AEM) and Marketo.
November 20, 2025
Struggling with disconnected systems and inefficiencies in your business? Integration Platform as a Service (iPaaS) solutions can revolutionise your operations by seamlessly connecting applications, automating workflows, and ensuring real-time data synchronisation across critical business systems. In this post, we delve into the challenges of managing multiple systems, the transformative benefits of iPaaS, and real-world success stories from our clients. Learn how our fully managed iPaaS services can simplify your integrations, boost productivity, and drive your digital transformation forward.
August 25, 2025
In the evolving landscape of digital marketing and customer engagement, businesses are constantly seeking innovative personalised ways to connect with their customers. If you use Account Engagement (formerly Pardot) for marketing automation, there is one function that has gained significant traction to achieve this - conditional completion actions. By employing this powerful functionality, companies can enhance their customer interactions and drive more meaningful and adaptive conversions. In this blog post, we will explore the concept of conditional completion actions and discuss their potential impact on account engagement.
August 13, 2025
