Mikael Lerstøl Pettersson

Battlecards, contact prioritisation and ready-made sequences

It is time to zoom in on what makes the biggest difference in day-to-day sales work – all the things sales reps often build manually. When this knowledge is automated, it becomes easier to maintain consistent quality in every outreach, regardless of who is running the account.

From manual research to sales-ready leads

The core idea of Exelement Enrich AI is simple: trigger enrichment, validate the data, enrich from trusted sources, let AI summarize and orchestrate the next best action – automatically, before the first sales contact.

Part 2: Three tasks you should automate, and what to do with the time you get back

Continuation of the interview with Mikael Lerstøl-Pettersson at Exelement. This time: which parts of the sales process cause the most friction, and how automation can free up time for what truly creates value.

When leadership changes kill momentum – and how strong CRM guardrails keep you moving forward

New leadership can trigger a strategic reset, which means that progress stalls. Here's how strong CRM guardrails keep your organisation moving forward, no matter who's running the business.

Part 1: Where the sales process loses momentum – and how to get it back

Interview with Mikael Pettersson at Exelement, about what really slows sales teams down, and how the right structure makes all the difference.

Let AI, CRM, and Smart Integrations Lift Your Sales

Nordic B2B companies are facing a perfect storm today. From delayed payments and rising credit risk to squeezed margins, cash flow has become a daily struggle for many. At the same time, customer expectations around digital experiences are rising fast, speed, transparency, and self-service are no longer “nice to have”.

Is all your sales tech helping – or doing the opposite?

Everyone’s talking about building the right sales “tech stack.” But the real question is: do your systems make the job easier and help you grow, or do they mostly create frustration, extra admin and rising costs? For too many organisations, it’s unfortunately the latter.

Complaining about the sales team? No, change their job description!

Ever had the thought: “Our salespeople need to sell more – why aren’t they?” But most of the time, the problem isn’t the sales reps themselves. It’s everything around them that keeps them from actually selling.