Ever had the thought: “Our salespeople need to sell more – why aren’t they?” But most of the time, the problem isn’t the sales reps themselves. It’s everything around them that keeps them from actually selling.
When I talk to sales reps, I often hear the same thing: they barely have time for customers. Instead, they’re stuck in systems, double-reporting information, and handling endless manual routines.
The issue? We’re suffocating the very energy that makes a good salesperson. Instead of following up on a new lead or meeting a client for lunch, they’re buried in manual tasks and time consuming reporting. And when selling time goes down, so does motivation, and results.
Smart integrations tie sales, marketing, and customer success together
This is where smart integrations come in – stitching together sales, marketing, and customer success. Often referred to as Revenue Operations (RevOps). By removing unnecessary steps, automating what can be automated, and creating clear flows, we give salespeople back their most valuable asset: time. Time to build relationships. Time to ask the unexpected questions. Time to actually sell.
So, before you start questioning your sales team, look at their job description and conditions. One thing is their job description and what they are expected to do. The other aspect is how well the systems and processes enable them to actually do the selling.
Curious about how RevOps can free up more selling time? Keep reading here: Sales Strategy.
