Do your sales teams spend hours researching before the first outreach? Jumping between company websites, Proff/Allabolag, UC, LinkedIn and tools like BuiltWith or Apollo just to understand the company, its tech stack and the right contacts?
The insight is valuable – but the process is time-consuming, and the knowledge rarely ends up structured in the CRM.
At Exelement, our answer is an AI-driven data enrichment process that makes leads sales-ready almost instantly. We call it Exelement Enrich AI.
The core idea is simple: trigger enrichment, validate the data, enrich from trusted sources, let AI summarize and orchestrate the next best action – automatically, before the first contact.
How does the AI support work?
It removes the need for endless googling while enabling better, faster decisions. Every step is designed to simplify the process and sharpen the next sales action.
Trigger
It can start with a web form submission, an opportunity update, or a manual CRM trigger. The lead or account is then enriched in the CRM (or marketing automation platform) using the core data you already have – such as company name, email, domain, or segmentation details.
Validation
The system checks for duplicates, email quality, and whether the company is already an existing customer.
Data enrichment via integrations
Through our iPaaS, we retrieve relevant company and technology data – such as identified technologies, company information and publicly available web data – from multiple sources, including internal databases. Everything is structured and mapped directly into your CRM, aligned with your ideal customer profile and your products or services.
AI summary aligned to your ICP
The AI engine is trained on your positioning, your ideal customer, and where you create the most value. This ensures the output is relevant for the customers you actually want to reach. It can also accept a custom prompt per account – for example a specific tone of voice or contextual input – and produce a clear, actionable narrative.
Why quality-assured sales insight matters
Instead of each sales rep interpreting fragmented data on their own, the entire team works from the same quality-assured foundation – delivered fast. This frees up time for real conversations and makes the first outreach sharper: right angle, right person, right timing.
- Research that used to take hours now takes minutes.
- AI connects company facts and tech stack to your offering and suggests the right angle.
- Sales teams get a consistent, quality-assured view directly in the CRM.
What this intelligence looks like in the CRM
All intelligence is presented in a clear, sales-ready view that’s easy to understand and act on. Open your CRM, click a prospect, and instantly see the situation and the recommended next step – no searching required.
What the sales rep sees:
- Company snapshot (industry, size, revenue, HQ)
- Digital footprint (identified technologies)
- Implications for the deal
- Recommended plays for approaching the account
- Why now – concrete timing triggers
Example: A company shows interest via your website. The system automatically enriches the data, AI generates a summary in the preferred language, and suggests both the outreach approach and messaging angle. The sales rep enters the first conversation prepared – rather than guessing.
